Start with the roofing work you want more of. If you're a local residential roofer, I'd get your Google profile right, then run one paid campaign for repairs or replacements. Your marketing agency should bring you homeowners you can help, follow up and show you which inquiries turn into signed roofs.
That's what we bring together at 9xLocal. We're your agency replacement: AI does the heavy lifting, and experienced people review and run the work. Packages start from $297/month, month to month. You pay ad spend directly to Google or Meta, with no markup from us.
See if we're a fit Learn how roofing marketing worksWhich roofing work do you want more of?
Repairs and leaks
Start with Google. Keep your profile accurate and consider Google's Local Services Ads, the pay-per-lead ads for businesses with the Google Verified badge, or search ads for the repairs you take.
Example job size: $300 to $3,000. A small repair has less room for advertising costs than a replacement.
Your office: answer within minutes during advertised hours and offer the next available visit. Promise same-day service only when you can deliver it.
What we'd measure: booked inspections and signed jobs by source.
Retail replacements
Start with a clear replacement offer. Facebook and Instagram ads can introduce it to local homeowners. Back it with real roofs on your website, customer reviews and a straightforward inspection request.
Example job size: $10,000 to $30,000. Show the materials and work you actually sell.
Your office: invite the people making the decision, explain the estimate and keep in touch over the following weeks. If you offer financing, get the ad wording from your lender.
What we'd measure: booked inspections and signed jobs by source.
Storm and insurance work
Stay in your own service area. Start with past customers, job-site signs and door hangers, then run short local campaigns for the inspection slots you've got. Follow your town's rules for signs and door hangers.
Your office: check crew capacity, record what you find and keep the homeowner informed. We handle marketing, not insurance claims.
Don't offer a free roof or pay the homeowner's deductible; follow your state's rules on contractors and insurance claims.
What we'd measure: booked inspections and signed jobs by source, with claim-related delays recorded separately.
Commercial roofing
Start with property managers and existing relationships. Show the systems you work on, condition reports and maintenance options. A commercial roofing page and local search presence support those introductions.
Your office: identify who approves the work, arrange access and meet the bid deadline. Broad homeowner ads are a poor first choice for a company that only bids commercial projects.
What we'd measure: booked inspections and signed jobs by source, with maintenance contracts separated from replacements.
Keep the referrals and neighborhood work that already bring good customers. We'll build the first campaign around the jobs you need and the inspections your team can take.
Why roofers pick 9xLocal
One team, from $297/month
Get the marketing help you need without managing a separate SEO company, ad agency and web designer. We choose the work around your area, goals and budget.
Less time chasing new inquiries
An AI assistant follows up with leads until they book. You can focus on the inspection and estimate instead of sending every follow-up text yourself.
Let homeowners see your latest roofs
Your crew sends job photos through the 9xLocal app. A strategist reviews them before we add them to your website, so homeowners can see the work you're doing now.
Your ads, your inquiries
Ads run in your business's accounts. We don't sell shared leads, and there's no markup on ad spend. Your ad budget goes directly to Google or Meta.
Stay because it's working for you
We're month to month, with no long-term contract and a 30-day money-back guarantee. You don't have to commit to a year to get started.
Use your finished jobs to build trust
Give a homeowner something they can check. Show the damaged flashing, the repair and the finished roof. Explain what you found, what you replaced and the area you served. Add real reviews and the qualifications you've earned.
Make this easy for the crew: send a few job photos you have permission to share and a short note through the 9xLocal app. Our strategist reviews them before we add them to the right website page. The same job can also give you a useful social update, such as a short explanation of why the roof needed repair rather than replacement.
Clear service pages, accurate business details and useful answers also give search engines and AI tools better material to understand. That's where we start, before chasing the latest AI-search pitch.
What 9xLocal handles and what you handle
We set up and run the marketing around the roofing jobs you want. You supply the roofing knowledge and handle inspections, estimates and sales.
| 9xLocal's work | Your roofing team's work |
|---|---|
| We improve your Google Business Profile and website so local homeowners can find you | Tell us your services and area; give us account access |
| We build and update your website, write service pages and add job photos after strategist review | Send job photos and check the roofing details |
| We set up and run Google Ads for the work you want | Set your budget and answer calls |
| We write and run Facebook and Instagram ads with an offer, photos or video that fit the job | Approve the offer and tell us when crews are full |
| Our AI assistant follows up with leads until they book | Handle roofing questions, inspections, estimates and sales |
| We use the job outcomes you share to improve the marketing | Tell us what booked, sold, cancelled and got paid |
You get one team connecting the website, ads and follow-up, so you aren't passing the same problem between three suppliers.
Choose the detail you need: roofing SEO services, Google Ads management for roofers, Facebook and Instagram ads for roofers, roofing website design or roofing lead generation.
From an ad to a signed roof
Reply within minutes, while the homeowner's still looking for help. Test the whole route before you spend on ads.
- The homeowner sees an ad or searches. The message names the roofing work and area.
- They call or fill in a short form. The call or form goes straight to whoever answers for you.
- The AI assistant follows up by text. It keeps the conversation moving toward a booking; your team handles roofing questions.
- Ask what they need. Get the address, roof problem and timing. Ask if it's an insurance job.
- An inspection is booked. Set the time, take their contact details and ask how you'll get access.
- Your roofer inspects, estimates and asks for the job. You assess the roof, price the work and ask for the sale.
We connect the advertising, website and AI text follow-up so you spend less time chasing new inquiries. Get consent for calls and texts, and stop marketing follow-up when someone opts out.
Your first 30 days
We'll start with one complete route from inquiry to inspection. Here's the order I'd use for your first month.
- Check the starting point. Review your profile, website, reviews, existing ads and call handling. Choose the job type and area.
- Choose the work and budget. Pick the first job type, package fee and ad budget, then decide who gives us the go-ahead.
- Arrange access. Give us access to your business's accounts so we can get to work.
- Test a real inquiry. Send a test form, make a test call and check the text reply and booking route. Make sure your office gets the details.
- Launch the first campaign and fixes. Start with the job type you've chosen. Profile and website work support that same offer.
- Check the results each week. Count suitable inquiries and booked inspections. Look at why people didn't book, then choose the next fix.
We'll build the campaign and follow-up around your available inspection slots. Your office keeps those slots current and handles questions that need a roofer.
What it costs: package vs ad spend
No separate setup or build fee. Your price follows the work you need, your area and your goals.
You pay Google or Meta directly. We add no markup to ad spend.
Ad plans can start at $10/day. At that level, I'd test one narrow Facebook or Instagram offer alongside your Google profile, rather than split the money across several campaigns. For Google Search, I'd start with $1,500 to $3,000/month and narrow the area or job type if local clicks cost more. Organic-only work can use $0 ad spend.
Example: what has to come back from the spend?
A $14,000 replacement at 30% gross margin leaves $4,200 in gross profit after direct job costs, before marketing and the other costs of running your business. If one in four booked inspections becomes a signed roof, the expected gross profit per booked inspection is $1,050.
A $297 package plus $1,500 in ads totals $1,797/month. Dividing that by $1,050 gives about two inspections in the model. Track the completed, paid roofs alongside the bookings so you can see the cash return.
Over a year, the same marketing spend totals $21,564. At $4,200 gross profit per completed roof, you need six completed and collected roofs to cover that marketing spend before overhead. Use your own margin and allow for cancellations and payment delays.
Put your own numbers in
Change job value, gross margin, booked-inspection close rate and monthly marketing cost. The calculator shows the expected inspection value and whole completed roofs needed over a year.
Calculation: job value × gross margin = gross profit per roof. Multiply by the booked-inspection close rate for expected inspection value. Annual marketing cost ÷ gross profit per completed roof gives the annual whole-roof requirement, rounded up.
With 9xLocal, you can put more of your budget into reaching homeowners: packages start from $297/month, and we add nothing to your ad bill.
What you'll see each month
Track where each inquiry came from and what happened next. This table gives you a simple way to see which sources bring work you want.
Example: fill these cells with your own results.
| Source | Inquiries | Booked inspections | Estimates | Signed jobs | Notes |
|---|---|---|---|---|---|
| Google profile | Enter count | Enter count | Enter count | Enter count | Separate real inquiries from call-button clicks |
| Google Search / Local Services Ads | Enter count | Enter count | Enter count | Enter count | Keep the two ad products separate in your records |
| Facebook / Instagram | Enter count | Enter count | Enter count | Enter count | Record job type and unsuitable requests |
| Website | Enter count | Enter count | Enter count | Enter count | Use this only when the original source is unknown |
| Referrals | Enter count | Enter count | Enter count | Enter count | Record the partner or past-customer source |
Inquiry: someone asks about work. Booked inspection: you book a visit. Signed job: the customer accepts the work. Completed paid job: you finish and collect payment.
Count each inquiry once. A Google ad that sends someone to your website is one source, not two leads. Keep the inquiry date alongside inspection, sale and completion dates so you can trace a signed roof back to the spend that brought it in. We use the outcomes you share to improve the next campaign.
Questions to ask any roofing marketing company
Before you sign with anyone, get these 5 things in writing:
- Ownership and exit: Who owns the ad accounts, website, domain, tracking numbers and customer records, and what can you take when you leave?
- Lead quality: Are inquiries sent only to you? Does the report separate inquiries, booked inspections and signed jobs?
- Fees and contract: What's the total fee, is ad spend marked up, and how do you cancel?
- First month: What will the agency do, and what does your team need to supply?
- Follow-up: Who replies at night and on weekends, and when does a person take over?
How 9xLocal answers
- Ownership: Everything we build is yours: your domain, your content and your ad accounts. If you cancel, we hand over all the website files so you can host the site anywhere.
- Leads: We run your own ads, with no shared leads; we use the booking and job outcomes you share to guide the work.
- Fees: Packages from $297/month, no ad-spend markup, month to month and a 30-day money-back guarantee.
- First month: We start with your job mix, profile, website and inquiry route, then launch the first campaign.
- Follow-up: An AI assistant follows up with leads until they book; your setup sets the human handoff and response coverage.
Buying inquiries or running your own ads?
I'd run your own ads first if you've got someone to handle the inquiries. The first ad below promotes a roof connection service; the second promotes a roofer's inspection. Ask the provider who gets the inquiry before you buy it.
With 9xLocal, your campaign introduces your business before the inspection. You arrive to meet someone who's already seen what you offer.
Is 9xLocal a fit for your roofing company?
A good fit
You're a local residential roofer with room for repairs or replacements. You want one team to connect the advertising, website and follow-up. Local storm work can fit when the campaign matches your crews and inspection capacity.
Fix this first
If nobody can return calls or follow up estimates, put someone in charge before buying more traffic. If crews are full, promote a later opening or reduce spending instead of collecting inquiries you can't serve.
A different first priority
An out-of-state storm-chasing operation needs a different plan. If you only bid commercial work, start with property relationships and estimating. We can support that with your website and search presence.
FAQ
How much does a roofing marketing agency cost?
From $297/month with 9xLocal, plus ad spend. Your fee follows the work you need and your area. For a Google Search test, I'd start with $1,500 to $3,000/month in ads; a narrow Facebook or Instagram test can start at $10/day.
Do I own my ad accounts and website?
Yes. Everything we build is yours: your domain, your content and your ad accounts. If you cancel, we hand over all the website files so you can host the site anywhere. Your Google Business Profile stays with your business too.
Do you sell roofing leads?
No. We run your own advertising and follow up with the people who respond. We don't sell the inquiry to other roofers.
How fast will I get inspections?
Choose paid ads for the quickest route to inspections. Inquiries can arrive within days of launch; your office can then book suitable homeowners into available slots. Start with an offer people want, an area you can serve and someone ready to reply. Use the first few weeks to improve what isn't booking.
Can you help with storm season?
Yes. We'll run local marketing around the inspection slots and crews you've got available. Your team handles the roof assessment, estimates and homeowner conversation.
Is there a contract?
Month to month, with no long-term contract and a 30-day money-back guarantee. You can start without committing to a year.
Tell us the roofing work you want more of
Tell us your area and the roofing work you want, and we'll show you the first 30 days we'd run. Get your agency replacement for more booked roofing jobs from $297/month, with ad spend separate.
See if we're a fit