Get your Google ads in front of homeowners looking for the roofing work you want. Start with one service and a tight local area, then follow each inquiry through to a booked inspection. If you're already spending, we'd check the searches you've paid for and the calls your office received before adding more money.
9xLocal is your agency replacement for more booked roofing jobs. We connect Google Ads, landing pages and AI follow-up, with packages starting from $297/month. Ad spend is separate, paid directly to Google with no markup.
See if we're a fit. For the wider service, see our roofing marketing agency.
Why roofers pick 9xLocal
One team from $297/month
You won't have to pass a broken booking route between an ad agency and a web designer. We bring the work together around your area and goals.
Follow-up until they book
Our AI assistant follows up with new leads and can book straight into your calendar or hand them to your office. You choose.
Your recent roofs on your site
Your crew shares job photos through the app. A strategist reviews them before they're added to the website.
Your accounts and inquiries
Ads run in your own accounts. We don't sell shared leads or mark up your ad spend. Everything we build is yours.
A month at a time
We're month to month, with a 30-day money-back guarantee. You don't have to sign a year-long contract to get started.
Search ads vs Local Services Ads
I'd start with a focused Search campaign when you want control over the service, searches and page. Add Google's Local Services Ads, the pay-per-lead ads for businesses with the Google Verified badge, when you're eligible and can answer the extra inquiries. For a small local repair business, Local Services Ads may be enough to start.
| Decision | Local Services Ads | Search ads |
|---|---|---|
| What appears | A local service ad and business profile | A sponsored ad leading to your chosen page |
| What you pay for | A valid lead under Google's charging rules | Usually a click |
| What you control | Available job types, service area, budget and business details | Keywords, ads, service pages, area and budget |
| What needs attention | Eligibility, screening, required documents, reviews and lead handling | Search terms, blocked searches, landing pages and tracking |
| Where I'd use it first | Local repair or inspection demand | A specific replacement, repair or roof system |
Don't split a small budget just to run both. We'll check local demand and eligibility, then put your first dollars behind the route your office can handle.
Example ad, source Google Search, captured October 28, 2026. Notice the service headline and contact actions. A Sponsored label tells you it's an ad; the screenshot alone doesn't tell you the campaign settings behind it.
What we manage and what you supply
We set up and run the campaign around the roofs you want to sell. You give us the service details, capacity and job outcomes so we can stop chasing work you don't want.
| What we handle | What you supply |
|---|---|
| Set up or clean up the account, service keywords and blocked searches | Your main services, towns and jobs you won't take |
| Write ads and add useful service links, call details and real photos | Permission to use crew, van and job photos; accurate offers |
| Build or improve the matching landing page | Roofing details, earned credentials and genuine reviews |
| Connect call/form records with the booking route | Someone who answers, available slots and sales outcomes |
| Review search terms and spending; report what changed | Feedback on unsuitable inquiries and signed or cancelled jobs |
| Manage eligible Local Services Ads settings and review lead quality | Required business documents and current operating details |
For Local Services Ads, we review charges, automatic credits and available feedback options. A homeowner choosing another roofer doesn't automatically make the inquiry refundable. Tight services and areas matter more than expecting every unwanted lead to be credited.
We'll show you which work belongs in your package before launch. The $297 starting price isn't a list of unlimited deliverables.
The searches we target and the ones we block
Start with the job, then the town. Someone searching for roof leak repair needs a different page from someone comparing metal replacements.
| Service | Search ideas | Page and next step |
|---|---|---|
| Repairs | roof repair [town], roof leak repair | Explain the faults you assess; request a repair visit |
| Replacements | roof replacement [town], roofing company [town] | Show real replacements and materials; book an inspection |
| Local storm damage | storm damage roof repair | Explain the damage inspection and available appointments |
| General local demand | roofer near me | State your services and real coverage; offer the right visit |
We group related searches by service and match the ad and page to that job. We'll start with people in or regularly in your area, then check inquiry addresses because location targeting isn't exact.
Use this starter block list to remove obvious waste:
- Employment: roofing jobs, hiring, salary, apprenticeships.
- Learning: roofing training, courses, DIY, how to install shingles.
- Shopping for materials: shingles supplies, materials for sale, Home Depot, Lowe's.
- Unrelated work: insurance agent and services your crew doesn't provide.
Be careful with single-word blocks. Blocking “free” could hide a useful “free roof inspection” search if that's your offer. Blocking “cost” could lose a homeowner researching a replacement. Review the whole phrase before excluding it.
At 9xLocal, we review the search terms behind your spending and use your office's feedback to sort unwanted inquiries from real opportunities.
Landing pages and call handling
Put the service, town, real job proof and call button near the top. Give the homeowner a short form if they can't call. On a phone, they should be able to see what you do and start a conversation without hunting through the menu.
Ask for their name, phone, address and roof problem. Tell them who'll reply. Send a test form yourself and check that the office receives it; a thank-you screen alone doesn't prove that happened.
If your ad says leak repair, don't send people to a replacement-only page. Show the repair work you take, how you'll inspect it and the next step. Our roofing website design service connects those pages to the inquiry route.
Aim to answer within minutes during advertised hours. The AI assistant can follow up with form inquiries until they book, while your roofer handles technical questions. A missed-call text reply needs its own setup and test. Get consent for calls and texts, and stop marketing follow-up when someone opts out.
Budget and the inspection math
I'd start with $50 to $100/day for one focused Search campaign, roughly $1,500 to $3,000 over a 30-day test, plus management and any other marketing costs. That's our starting recommendation. We'll check local click estimates before choosing the job and area.
If replacement clicks in your metro need more budget, narrow the service or area first. Don't spread $10/day across several Search campaigns. Keep your roofing SEO work, referrals and neighborhood activity going, and consider an eligible Local Services Ads test or a narrow offer through Facebook and Instagram ads for roofers instead.
Example: A $14,000 replacement at 30% gross margin leaves $4,200 after direct job costs. If one in four booked inspections becomes a signed roof, expected gross profit per booked inspection is $1,050, before marketing and overhead, the other costs of running your business.
Set a total marketing-cost ceiling of $300 per booked inspection in that example. It leaves $750 of expected gross profit per inspection before overhead. At $900 per inspection, only $150 remains. You'll need your own job margin and inspection-to-sale rate to choose your ceiling.
Include the package fee when judging that ceiling. A $297 package plus $1,500 of ads is $1,797. Six booked inspections would cost about $300 each. Count completed paid roofs too, because a signature doesn't put money in your bank account.
We use the bookings and job outcomes you share to decide where the next dollar should go.
What you'll see each month
Ask for a report you can connect to real homeowners. Keep Search and Local Services Ads on separate rows so you can see what each is doing.
| Report item | What to record | What we'll do with it |
|---|---|---|
| Spend and clicks | Ad spend by campaign; fees separately | Find where the budget went |
| Calls and forms | Unique inquiries after removing repeats and spam | Check service and area fit |
| Booked inspections | Visits booked from those inquiries | Calculate total cost per booked inspection |
| Signed jobs | Accepted work, with sale date | See which inquiries became sales |
| Completed paid jobs | Completed work and money collected | Judge the actual return |
| Changes made | Searches blocked, page fixes and ad tests | Explain what we'll change next |
Keep the inquiry date with the later sale and completion dates. Don't count a call and form from the same homeowner as two opportunities, or divide this month's spend by roofs that came from last year's referrals.
Questions to ask any roofing PPC agency
Before you sign with anyone, get these five things in writing:
- Who owns the ad account, pages, tracking numbers and customer records, and what happens when I leave?
- What's the package fee, is ad spend marked up, and how long is the contract?
- Can I see the search terms, spending and changes made?
- How do you connect calls and forms to booked inspections, signed roofs and paid work?
- Do you manage Local Services Ads, who handles documents, and how are lead-quality problems reviewed?
How 9xLocal answers
Everything we build is yours: your domain, your content and your ad accounts. If you cancel, we hand over all the website files so you can host the site anywhere. Your Google Business Profile stays with your business.
Our packages start from $297/month, month to month, with a 30-day money-back guarantee. You pay Google directly with no markup. We run your own ads, don't sell shared leads, and connect reporting to the booking and job outcomes your team supplies. We handle eligible Local Services Ads alongside the Search work selected for your business.
Your first 30 days and when to pause
We'll usually have you live within 3 working days of getting access. Local Services Ads also needs Google's screening to be complete. Here's how we'd use the first month:
| When | What we'll do | What your office does |
|---|---|---|
| Before launch | Choose one service and area; test ads, page, call and form tracking | Set the spending limit and inspection slots |
| First week | Review actual searches and inquiry fit | Mark wrong-area calls, missed calls and bookings |
| Each following week | Block waste and improve one weak part of the route | Share inspection, sale and cancellation outcomes |
| End of month | Compare all-in costs and decide the next test | Review crew capacity and the work you've sold |
Pause a broken form or wrong-area campaign immediately. If good inquiries aren't booking, fix the reply and scheduling route before raising spend. When crews are full, reduce ads or offer later appointments you can keep.
A good fit: You're a local roofer with open inspection slots and someone ready to answer. Fix this first: Nobody owns follow-up, or you can't trace an inquiry to a job. A different first move: If you only bid commercial projects, start with property relationships and a useful commercial service page.
FAQ
How much should a roofer spend on Google Ads?
Start with $50 to $100/day, about $1,500 to $3,000 for a 30-day Search test, plus management. Choose one service and area. If local replacement clicks are too expensive for that budget, narrow the test or start with another inquiry source.
Do you charge a percentage of ad spend?
No. You pay a package fee, starting from $297/month, and pay your ad spend directly to Google. We don't mark up that spend. Your package price follows the work you need.
Who owns the account?
You do. Ads run in your business's account, and everything we build is yours. If you cancel, we'll hand over the website files so you can host them anywhere.
Do you manage Local Services Ads?
Yes, for eligible roofing businesses. We handle the selected setup and management work; you provide the required business documents. Google's screening and available service types determine whether your business can run them.
Why are roofing clicks so expensive?
Roof replacements are valuable jobs, and local roofers compete with national advertisers for the same searches. Start by checking the phrases you're buying, the service area and the page. Higher click costs can still fit your margin if enough suitable inquiries become paid roofs.
Should I use Performance Max?
Start with Search for a small roofing test. It's easier to inspect the service searches and matching pages. Consider Performance Max later when your tracking identifies useful inquiries and you've got enough budget to test its wider placements separately.
Tell us which roofing jobs you want more of
Send your area, the work you want and last month's search terms report if you've got one. We'll show you the first 30 days we'd run, from the ad to the booked inspection.
See if we're a fit. Prefer to manage it yourself? Read the Google Ads for roofing guide.