We run roofing ads in your own Google, Facebook and Instagram accounts, then connect the inquiry to text follow-up. The leads go to you. We don't sell them to another roofer. Our AI assistant follows up with leads until they book, so you're spending less time chasing replies and more time inspecting and quoting roofs.
9xLocal is your agency replacement, with expert-led AI marketing packages from $297/month. Ad spend is separate, paid directly to Google or Meta with no markup.
See if we're a fitStill comparing the options? Read buying versus generating roofing leads. For the full service, see our roofing marketing agency.
Buying leads vs generating your own
Buying leads pays for access to someone else's source. Running your own campaigns builds a source in your business's accounts. Both can bring useful inquiries; the difference is what you're paying for and what you control.
| Decision | Buying from a lead seller | Generating with 9xLocal |
|---|---|---|
| Campaign | The seller runs the ads and controls the source | We run ads in your accounts |
| Inquiry | Shared or exclusive under the seller's terms | Goes to your business; we don't resell it |
| Payment | Usually per lead, call or appointment | Your package plus your own ad spend |
| What you keep | Purchased records and rights under the seller's terms | Your ad accounts, website content and campaign history |
| What to judge | Suitable inspections and signed roofs after fees | Suitable inspections and signed roofs after ads and service costs |
Exclusive means we don't share or resell your campaign inquiries. A homeowner can still ask another roofer for a quote. We help you win that conversation with relevant proof and steady follow-up.
What we run for roofers
We start with the work you want and the appointments you can handle. A replacement buyer and a homeowner with a leaking ceiling need different messages.
| Work you want | Where we'd start | What the offer needs |
|---|---|---|
| Planned replacements | Facebook and Instagram | Real roofs, a clear inspection or photo-report offer, and answers about cost and process |
| Repairs and leaks | Google Search and eligible Local Services Ads | A service-specific page, a clear call route and available visit times |
| Local storm work | Short campaigns in the area you serve | Capacity for inspections and a clear explanation of what you'll check |
| Homeowners checking your company | Your website and Google profile | Recent work, accurate services and genuine customer feedback |
If financing belongs in the offer, we use the lender's actual terms. If people have engaged with your business, retargeting can keep a relevant offer in front of them as they decide.
Why roofers pick 9xLocal
One team from $297/month
Get an agency replacement that connects ads, your website and follow-up. You're not left coordinating separate suppliers when inquiries aren't booking.
Less time chasing replies
The AI assistant follows up with leads until they book. You can focus on the inspection and the roofing advice only your team can give.
Show the work you've just finished
Your crew sends job photos through the 9xLocal app. A strategist reviews them before they're added to your website, so homeowners can see real, recent roofs.
Keep control of the ad budget
Ads run in your own accounts, with no markup on ad spend and no shared leads. You can see where the money goes.
Start without a long commitment
We're month to month, with a 30-day money-back guarantee. Everything we build is yours, and you keep the website files if you leave.
What we handle and what you handle
We set up and run the campaigns, write the ads and landing-page copy, connect the inquiry route to follow-up, and improve the work using the outcomes you share. We also handle the website and local-search work chosen for your business.
Your part is short: tell us your service area, job types and available inspection slots; send real job photos; inspect and quote the roofs; tell us what sold. Keep someone available for questions that need a roofer and for changes to booked visits.
We bring the marketing work together so you don't have to diagnose a missed inquiry across several suppliers.
Follow-up until they book
The AI assistant follows up with leads until they book. Start with the homeowner's request, ask the few questions needed to route it, then move toward an available inspection. Your team takes over when the conversation needs roofing judgment.
I'd begin with three things: are they the homeowner or arranging the work, where's the property, and what's happening with the roof? Ask if it's an insurance job when that matters. Then ask about timing. Someone planning next spring needs a different next step from someone with water coming through today.
Example:
Assistant: Hi [name], it's [company]'s assistant. You asked about a roof inspection. What's the main problem you're seeing?
Homeowner: We've got a leak near the chimney.
Assistant: What's the property address, and are you the homeowner?
Homeowner: Yes. It's [address].
Assistant: Thanks. Is water coming in now, or are you looking to arrange a visit before the next rain?
Next step: Route an active leak to your team; offer an available inspection time for a routine visit.
Only contact people with the required permission, and stop follow-up when they decline or opt out. For people who aren't ready yet, record when they'd like to hear from you again. Your office keeps the visit details current and sends the reminder it needs the homeowner to receive.
The AI assistant can book straight into your calendar or hand the lead to your office to book. You choose the route that fits your team.
What counts as a lead, a booked inspection and a signed roof
Keep four stages separate. You'll see where the work is moving and where it stalls.
| Stage | What happened | What your team records |
|---|---|---|
| Lead | Someone called or sent a roofing inquiry | Source, service, area and whether you reached them |
| Booked inspection | A visit is scheduled | Date, person responsible and whether it took place |
| Signed roof | The customer accepted the roofing contract | Job value, scope and source |
| Completed paid job | The work is done and payment collected | Collected revenue and job costs |
If leads rise but inspections don't, look at contact and booking. If visits rise but signed roofs don't, look at fit, estimates and follow-up. If signed work looks strong but cash doesn't, check cancellations, production and payment.
We use the source and sales outcomes you share to choose the next campaign changes. A form submission stays a lead in the report until it actually books.
Keeping lead quality up
Start with an offer a real roofing buyer understands. Say what the inspection includes, where you work and what happens next. Use your own job photos instead of attracting clicks with a price your crew can't deliver.
| What you're seeing | What we'd look at |
|---|---|
| People outside your area | Targeting, area wording and the location question |
| Renters who can't arrange the work | Who can authorize access and involve the owner |
| People expecting a different offer | The ad, form and first reply together |
| Duplicate or unusable inquiries | Contact records and where the duplicates started |
| Good prospects who aren't ready yet | Timing and the next follow-up date |
| Good inquiries but few appointments | Response coverage and the booking handoff |
Set aside a short weekly review of recent inquiries. Tell us which were suitable, which booked and why the others didn't. We use that feedback to adjust the message, audience and questions, then replace ads that stop bringing the right conversations.
What it costs
Packages start from $297/month, with pricing based on your trade, area and goals. Ad spend is separate and goes directly to Google or Meta. We don't add a markup.
For a focused replacement test, I'd start with $30 to $50/day on Facebook and Instagram ads for roofers. For Google Search in one metro, I'd allow $50 to $100/day, then narrow the area or service using the local ad estimates. Budgets can start at $10/day; at that level, keep the first test narrow.
| Starting test | Ad spend over 30 days | Service fee |
|---|---|---|
| Facebook or Instagram replacements | $900 to $1,500 | Package from $297/month |
| Google Search | $1,500 to $3,000 | Package from $297/month |
Compare the combined spending with the gross profit from the roofs you can win and deliver.
Example: a $14,000 roof at 30% gross margin leaves $4,200 before marketing and overhead. If one in four booked inspections signs, that's $1,050 in expected gross profit per booked inspection. Choose an acquisition ceiling that leaves enough for overhead and earnings, then track the jobs through completion and payment.
We help you choose a focused starting campaign and keep the ad bill visible in your account. Use the roofing lead-cost calculator to compare sources.
Storm season
Start with the number of inspections your team can take each week. Keep the campaign inside the area you can serve, and reduce it when the calendar fills. There's no value in collecting requests you'll disappoint.
Don't promise insurance approval, a free roof or payment of the homeowner's deductible; follow your state's contractor and insurance rules. Show what you inspect and document, then let the actual roof condition guide the recommendation.
Questions to ask any roofing lead generation company
Before you sign with anyone, get these five things in writing:
- Are inquiries shared, and who owns the ad account, website and lead records?
- Is the bill a service fee, a lead price or both, and is ad spend marked up?
- Who handles the first reply, later follow-up and questions that need a roofer?
- What are the contract length, pause options and cancellation terms?
- Does reporting separate inquiries, booked inspections, signed roofs and paid jobs?
If you're buying individual leads, also ask which bad numbers, duplicates and no-shows qualify for credits. If you're paying for your own campaigns, ask how the team fixes repeated quality problems.
How 9xLocal answers
- Ad accounts and leads: your accounts; no shared or resold campaign inquiries.
- Ad-spend markup: none; you pay Google or Meta directly.
- Follow-up: the AI assistant follows up with leads until they book; your team handles roofing decisions and visits.
- Contract: month to month, with a 30-day money-back guarantee.
- Reporting: we use lead, booking and job outcomes by source to guide the work, with your sales updates.
- Ownership: Everything we build is yours: your domain, your content and your ad accounts. If you cancel, we hand over all the website files so you can host the site anywhere. Your Google Business Profile stays with your business.
Fix this first
Your crews are full
Promote a later opening or reduce spending. Don't add leads just to grow a report while homeowners wait.
Nobody owns the inspection or estimate
Assign someone before increasing traffic. We'll handle the marketing and follow-up, but your roofing team still needs to inspect, quote and deliver.
You only chase distant storms or commercial bids
Start with the operating area and buying process. Local residential lead generation isn't the same job as moving crews across states or winning a property manager's tender.
We'll start with the part you can act on now. If ads would only add to a backlog, the first priority is the backlog.
FAQ
Are the leads exclusive?
Yes. They come from campaigns in your own accounts, and we don't sell or share them with other roofers. The homeowner may still compare quotes independently.
Do I pay per lead?
No. You pay your package fee, starting from $297/month, plus your ad spend. Google may charge you per valid lead for Local Services Ads; that's the platform's ad bill, not a per-lead fee from 9xLocal.
What if leads are poor quality?
Fix the source of the mismatch first. We look at location, job type, the offer and qualifying questions alongside your sales feedback. Tell us the specific reason an inquiry wasn't suitable so we can change the right part.
How fast can you start?
We usually have you live within 3 working days of getting access. We'll start with your service area, the work you want and the inquiry route, then use the first month to improve the campaign.
Do you book straight into my calendar?
Yes. The AI assistant can book inspections straight into your calendar, or hand the lead to your office to book. You choose. We use your availability, and your team handles the inspection and roofing questions.
Can I pause in winter?
Yes, you can pause ad spending. Our service is month to month, so you can choose whether to keep website and local-search work running or stop the service. Tell us about the seasonal slowdown before the schedule changes.
Tell us how much roofing work you can take
Tell us your service area, the jobs you want and how many inspections a week you can handle, and we'll show you the first 30 days we'd run. Get an agency replacement for more booked roofing work from $297/month, with ad spend separate.
See if we're a fit