From doors to signed roofs

Follow the same group from knocks to attended inspections to signed jobs. The filled values are the article's example, not industry averages.

Formulas: doors x answer rate = conversations. Conversations x booking rate = bookings. Bookings x attendance rate = attended inspections. Attended inspections x sale rate = signed jobs. 1 divided by signed jobs per day = knocking days per signed job. A zero stage means no signed jobs in this calculation.

Expected counts can be fractional across repeated days. These are knocking days, not elapsed days to a customer's decision. Add wages, travel, printing, software and supervision, then divide that cost by completed paid jobs to judge acquisition cost. This tool stays in your browser and doesn't send or save inputs.