Build your monthly roofing budget

Use your own job margin and inspection-to-sale rate. The filled values are the article's worked example.

Average replacement value ($) Gross margin (%)After direct job costs, before marketing and overhead. Booked inspections that become signed roofs (%) Extra signed roofs wanted per month Your maximum cost per booked inspection ($)Include service fees, ad spend, bought leads and other marketing costs.

Formula: signed roofs wanted / inspection-to-sale rate = booked inspections needed. Multiply inspections by your booking-cost ceiling for the total budget. Job value x gross margin x target jobs gives projected gross profit if the jobs are completed and paid. Subtract marketing to see what remains for other costs and profit.

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