Software and advertising cost check

Keep the software decision separate from the cost of winning jobs. Defaults are teaching examples, not Houzz prices.

Software: monthly time value
Advertising: one group of inquiries

Software formula: monthly fee + onboarding/months; time value = hours saved × hourly value. Advertising formula: (ad cost + handling) / finished paid jobs. Time value is an estimate, not extra revenue. Include each cash expense once. No values are saved or sent.